About Votito
Product-management methods, free research tools and a community-engagement platform, built on two decades of software delivery experience.
The Votito Platform
Votito is a SaaS platform that helps product managers deliver better products through community engagement. Teams use it to run public or private idea banks, collect structured feedback from users and stakeholders, prioritise and select ideas more effectively, and run research surveys backed by proven methods. It is designed for product managers, research leads and community builders who need real signal from the people who use their products without overwhelming their own teams with process.
The Votito platform is a commercial product. Pricing and plan details are published separately.
Alongside the commercial platform we publish a small library of free research tools — standalone, browser-based implementations of individual methods such as Kano analysis, System Usability Scale scoring and opportunity assessment. Anyone can use them without signing up.
The Votito Knowledge Base
The knowledge base is a separate, freely available offering: a growing collection of articles on product-management methods, techniques and frameworks aimed at anyone who wants to become a better product manager and build better products. It is not restricted to topics the Votito platform supports — the goal is to be useful in the wider context of product work, including areas the platform does not touch.
The collection covers methods for clarifying outcomes and framing problems, generating and prioritising ideas, running effective discovery and research, validating assumptions, making evidence-led decisions and measuring impact. Every article is designed to be useful in a few minutes: enough detail to understand the method, decide whether it fits, and act. Where a method has a canonical source — a paper, a book, a conference talk — the article cites it so readers can follow the trail to the original work.
Editorial stance
The knowledge base is outcome-driven, evidence-led and focused on impact over output. We prefer methods that make teams clearer about what they are trying to change in the world over methods that generate more process. We prefer methods that have been tested, not just in academic research, but in published case studies or in our own and our clients’ teams, over speculative frameworks. We prefer short, pragmatic entries over exhaustive treatises.
The full editorial practice, including what we explicitly do not do, is on the editorial policy page.
Who writes here
Articles are written by human experts, not by language-model tools. The primary author for most articles in Gojko Adzic, award winning author and consultant, and frequent keynote speaker at major software conferences.
Provenance and track record
The methods on the knowledge base draw on books, academic research and decades of practitioner work, including primary work by the author such as:
- Impact Mapping (2012) — introduced the method of connecting business outcomes to deliverables through impacts on actors.
- Specification by Example (2011) — winner of the 2012 Jolt Award; a reference on collaborative requirements and test specifications in agile processes.
- Lizard Optimization (2024) and Running Serverless (2019) — evidence-led product work and modern architectures.
- Serverless computing: economic and architectural impact (2017) — a co-authored research paper, widely cited as an early authoritative study of serverless.
- Recognition as an AWS Serverless Hero (2019), European Software Testing Outstanding Achievement Award winner (2016) and Most Influential Agile Testing Professional (2011).
These are listed so you can judge whether the person writing about a method has enough practical grounding to be worth reading, not as a marketing claim.
Trust and policies
- Editorial policy — how knowledge base articles are selected, written, sourced and maintained.
- Contact — registered company details, office hours, correction channel, legal identifiers.
- Pricing — plans and what each includes.
- Terms of use.
- Privacy policy.
Votito is operated by Video Puppet Limited (registered in England and Wales under number 11590207). Full registration, VAT and correspondence details are on the contact page; we do not duplicate them here.