About Votito

Votito is an online product decision platform, with free research tools and a knowledge base, built on two decades of software delivery experience.

Product Decision Platform

Votito is an online product decision platform, helping teams decide what to build next with confidence. It combines user feedback tools with product research methods, so product teams can engage their users easily, and understand which ideas deserve to be built into product features.

Having previously built two relatively successful SaaS products, we’ve spent a ton of time figuring out what users need, collecting feedback and trying to turn signals from the user community into actionable ideas, using a bunch of disconnected tools and half-baked scripts. Votito emerged from those tools, so that other teams can benefit from the same approach.

Get Started Free

Votito is not trying to compete with task management tools like Jira and Linear, but to work in the area before the backlog, in the “weak commitment” zone where unstructured proposals need to mature to become implementable ideas. Throw random stakeholder demands, user suggestions and feature requests into Votito and let them marinate until they become something useful, if they ever do. Votito will help you spot the gems that deserve your attention. It will also stop garbage from going into your actual task tracking tools, and prevent people from being overwhelmed with managing bad ideas.

Here are 5 ways Votito can help you decide what to build next:

  1. Collect evidence with ideas to help you prove that things are worth building. Instead of just raw notes, each idea in Votito allows you to attach evidence and review it as an idea matures. Evidence can be as simple as a list of interested customers, external documents such as market research, or something as complex as the result of an A/B test. You can add and edit simpler evidence as markdown, or upload documents for more complex attachments.
  2. Score ideas automatically based on impact, effort and evidence. Ideas are cheap, and it’s easy to collect hundreds of potential things to build. Use automated scoring to quickly see the things that have lots of potential. As you collect evidence for a proposal, the confidence score grows, and promising ideas rise to the top. Of course, each product is different, and you may not agree with our standard scoring calculations, so we made it easy to configure those. You can modify the scoring system to fit your needs, balancing different factors in ways that make sense for you. We provide two popular confidence models out of the box to help you get started, and as your thinking about evidence matures, you can easily add more types of evidence, change weights for preconfigured levels, or even set up a completely custom weight system.
  3. Engage users or stakeholders to vote on ideas for additional confidence signals. Expert opinion or strong user interest is also an important signal for ideas, and Votito makes it easy to include it in your confidence scores. In addition to the evidence you collected, you can set up a secure voting page for proposals and share it with the people whose opinion you want. We provide an easy-to-use hosted page with your ideas and voting widgets, and automatically turn vote counts into confidence scores. You can easily tweak the confidence bands for vote counts to adjust them to your audience size, and control how long the voting stays open. If you don’t like our hosted page, it’s very easy to embed the same screen into your app or web site. This also lets you control who can see the votes and when.
  4. Close the loop between feature requests and candidate ideas. In addition to getting your users or stakeholders to vote on existing ideas, you can also let them propose new ideas directly in Votito. Just switch an idea bank from closed voting to an open voting system, and people will be able to send feedback directly into your workspace. To prevent abuse and spam, you can easily decide if ideas submitted by other people start out as drafts, invisible to other users, or if they are immediately available for voting. Open valuable items up for voting, and reject them to clear out the clutter. For even more engagement, let people comment on and discuss ideas by switching the access level to a community forum. Join the discussion by replying to comments directly online. As the discussion evolves, you can easily merge related proposals to create higher-value items. Keep the community engaged by optionally publishing a roadmap of ideas you’ve accepted into development, and a changelog of features you delivered recently.
  5. Conduct deep research with proven product management surveys. Short community proposals are often good pointers that something is interesting, but they are rarely complete information, or even the best solutions for the problem. People will write about their own context and experience; they won’t have the same scope and vision that your product team needs. With a simple switch, start collecting contact information from people who suggest new proposals, so you can follow up to clarify ideas and evaluate your proposals. Votito allows you to easily run online surveys. We provide a collection of ready-made templates for major product management research tasks, so you can launch an online survey in seconds. This includes surveys for evaluating ideas before development and for measuring user experience after. Of course, you can easily create custom surveys and send them to your audience. Similarly to the voting pages, we provide a secure hosted survey page with survey controls out of the box, but you can integrate it into your app or web site to control visuals and engagement. You could, of course, set up a similar survey on another platform, but the difference is that we’ll help you interpret the data, showing the best ways to score domain-specific surveys and evaluate statistical significance.

Knowledge Base

The knowledge base is a separate, freely available part of this website. It’s a collection of articles on product management methods, techniques and frameworks useful to anyone who wants to become a better product manager and build better products. It is not restricted to topics the Votito platform supports. The goal of the knowledge base is to be useful in the wider context of product work.

The collection covers methods for clarifying outcomes and framing problems, generating and prioritising ideas, running effective discovery and research, validating assumptions, making evidence-led decisions and measuring impact. Every article is designed to be useful in a few minutes: enough detail to understand the method, decide whether it fits, and act. Where a method has a canonical source (a paper, a book, a conference talk) the article cites it so readers can follow the trail to the original work.

Editorial stance

We prefer methods that make teams clearer about what they are trying to change in the world over methods that generate more process. We prefer methods that have been tested, not just in academic research, but in published case studies or in our own and our clients’ teams, over speculative frameworks. We prefer short, pragmatic entries over exhaustive treatises. The full editorial practice, including what we explicitly do not do, is on the editorial policy page.

Who writes here

Articles are written by human experts, not by language-model tools. The primary author for most articles in Gojko Adzic, award winning author and consultant, and frequent keynote speaker at major software conferences.

Provenance and track record

The methods on the knowledge base draw on books, academic research and decades of practitioner work, including primary work by the author such as:

  • Impact Mapping (2012) — introduced the method of connecting business outcomes to deliverables through impacts on actors.
  • Specification by Example (2011) — winner of the 2012 Jolt Award; a reference on collaborative requirements and test specifications in agile processes.
  • Lizard Optimization (2024) and Running Serverless (2019) — evidence-led product work and modern architectures.
  • Serverless computing: economic and architectural impact (2017) — a co-authored research paper, widely cited as an early authoritative study of serverless.
  • Recognition as an AWS Serverless Hero (2019), European Software Testing Outstanding Achievement Award winner (2016) and Most Influential Agile Testing Professional (2011).

These are listed so you can judge whether the person writing about a method has enough practical grounding to be worth reading, not as a marketing claim.

Free tools

Alongside the commercial platform we publish a small library of free research tools. Those are standalone, browser-based implementations of individual methods such as Kano analysis, System Usability Scale scoring and opportunity assessment. Anyone can use them without signing up.

Trust and policies

Votito is operated by Video Puppet Limited (registered in England and Wales under number 11590207). Full registration, VAT and correspondence details are on the contact page.

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