About Votito

Votito is an online product management platform, with free research tools and a knowledge base, built on two decades of software delivery experience.

The Votito Platform

The Votito Platform is an online tool for product managers, helping to make better product decisions based on community engagement. Product teams use it to collect unstructured feedback (such as feature requests, stakeholder ideas and proposals), then clarify and refine those ideas to identify what users really need through discussions and surveys, and prioritize proposals through votes and automated scoring. Votito helps you engage a large audience without overwhelming your product teams.

Get Started Free

The Votito platform is a commercial product. Check out our Pricing page for more information.

Alongside the commercial platform we publish a small library of free research tools. Those are standalone, browser-based implementations of individual methods such as Kano analysis, System Usability Scale scoring and opportunity assessment. Anyone can use them without signing up.

The Votito Knowledge Base

The knowledge base is a separate, freely available part of this website. It’s a collection of articles on product management methods, techniques and frameworks useful to anyone who wants to become a better product manager and build better products. It is not restricted to topics the Votito platform supports. The goal of the knowledge base is to be useful in the wider context of product work.

The collection covers methods for clarifying outcomes and framing problems, generating and prioritising ideas, running effective discovery and research, validating assumptions, making evidence-led decisions and measuring impact. Every article is designed to be useful in a few minutes: enough detail to understand the method, decide whether it fits, and act. Where a method has a canonical source (a paper, a book, a conference talk) the article cites it so readers can follow the trail to the original work.

Editorial stance

We prefer methods that make teams clearer about what they are trying to change in the world over methods that generate more process. We prefer methods that have been tested, not just in academic research, but in published case studies or in our own and our clients’ teams, over speculative frameworks. We prefer short, pragmatic entries over exhaustive treatises. The full editorial practice, including what we explicitly do not do, is on the editorial policy page.

Who writes here

Articles are written by human experts, not by language-model tools. The primary author for most articles in Gojko Adzic, award winning author and consultant, and frequent keynote speaker at major software conferences.

Provenance and track record

The methods on the knowledge base draw on books, academic research and decades of practitioner work, including primary work by the author such as:

  • Impact Mapping (2012) — introduced the method of connecting business outcomes to deliverables through impacts on actors.
  • Specification by Example (2011) — winner of the 2012 Jolt Award; a reference on collaborative requirements and test specifications in agile processes.
  • Lizard Optimization (2024) and Running Serverless (2019) — evidence-led product work and modern architectures.
  • Serverless computing: economic and architectural impact (2017) — a co-authored research paper, widely cited as an early authoritative study of serverless.
  • Recognition as an AWS Serverless Hero (2019), European Software Testing Outstanding Achievement Award winner (2016) and Most Influential Agile Testing Professional (2011).

These are listed so you can judge whether the person writing about a method has enough practical grounding to be worth reading, not as a marketing claim.

Trust and policies

Votito is operated by Video Puppet Limited (registered in England and Wales under number 11590207). Full registration, VAT and correspondence details are on the contact page.

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