Refine a noisy stream of user requests into validated ideas.
Merge related proposals, tag topics, and run specialized surveys with interested user groups to discover what they really need.
Principle 1: Find the pattern in the noise
Themes emerge when you stop reading idea-by-idea.
A hundred different feature requests often collapse into ten real underlying needs. Reading them one by one — or worse, replying to each — buries the pattern.
Group related proposals into themes, tag the topics that are surging this week, and spot recurring complaints before they become churn. The bank becomes a map of unmet need, not a list of disconnected asks.
Principle 2: Ask the right people, not everyone
Survey the users who actually engaged with the idea.
Generic in-app surveys produce generic answers. Votito knows who voted, commented and proposed each idea — so you can target follow-up Kano or opportunity-score surveys to the exact users who care about that topic.
No recruiting, no incentives, no panel costs. Response rates climb because you're asking people who already raised their hand.
Principle 3: Reveal the real intent behind a request
Users ask for solutions. Discover the problem.
A vote for "Slack integration" might really mean "stop me missing important updates." A request for "dark mode" might really mean "let me work on this app in low light without eye strain."
Validation surveys probe the underlying job-to-be-done. The original request becomes one of several candidate solutions, weighed on its merits — and you ship the right answer, not the first one suggested.
Job to be done
JTBDGET STARTED TODAY
Ship what users need, not what they first asked for.
Cluster scattered feedback, tag emerging themes and survey the users who already cared enough to vote — to discover the real job-to-be-done. Free to start.