Free Kano Analysis Calculator

Understand what your customers really want. Analyze survey responses using the Kano model to prioritize features that delight.

No account required. Your data stays in your browser.

How It Works

Collect Responses

Ask users two questions per feature: how they feel if it's present, and how they feel if it's absent.

Enter Your Data

Input response counts into the 5x5 matrix or upload a CSV file with your survey data.

Get Insights

View category breakdown, satisfaction coefficients, and statistical confidence intervals.

Why Use Kano Analysis?

Identify features that will truly delight your customers

Avoid investing in features users don't care about

Prioritize your product roadmap with confidence

Make data-driven product decisions

Want to Run Your Own Kano Surveys?

Votito makes it easy to create and distribute Kano surveys, then analyze results with advanced statistical methods.

Ready-made Kano templates Shareable survey links Real-time results Confidence intervals

Create New Kano Survey

Response Matrix

Enter the number of responses for each combination of functional (rows) and dysfunctional (columns) answers. The functional question asks how users feel if the feature IS present; the dysfunctional asks how they feel if it IS NOT present.

Feature Name (optional)

Attractive

Basic

Performance

Indifferent

Reverse

Questionable

		Dysfunctional (If the feature is NOT present...)
		Like	Expect	Neutral	Tolerate	Dislike
Functional (If the feature IS present...)	Like
	Expect
	Neutral
	Tolerate
	Dislike

Total Responses

Minimum 30 responses recommended for reliable results

Free Kano Analysis Calculator

How It Works

Collect Responses

Enter Your Data

Get Insights

Why Use Kano Analysis?

Want to Run Your Own Kano Surveys?

Response Matrix

Understanding the categories:

Tips for reliable results:

Learn more:

Kano Analysis Results

Run Your Own Kano Surveys