Confidence calculated from what you actually know.
Most scoring systems collapse to gut feel — a number a PM types into a spreadsheet on a Friday afternoon. The number outlives the assumption that produced it, and the resulting ranking carries false authority.
Votito derives confidence from a verifiable evidence trail: Kano results, customer interviews, supporting documents, related vote counts. A high score with no evidence stays unranked. A modest score with strong proof rises to the top.